I've set myself a strict KPI: at least one tweet per day. Recently, there's been a lot of discussion on Twitter about how to generate traffic and gain followers, with many unorthodox techniques emerging. Based on my own experience, as well as that of friends like BitWu, Ni Da, Tu'ao Master Brother, Fengmi, and AB, the method is simple: write more, and write consistently. Output is something that requires perseverance to achieve qualitative change and compound interest. Friends often ask me how to "generate traffic," but if you approach it with a get-rich-quick mentality, you'll either distort your actions into gossip, insults, or simply give up if you don't see positive feedback. So my answer to everyone is always: "You must consistently produce content. After a year, you'll definitely find yourself changing." The key question is: what to write? Where do you find so much to write about? I've set myself a KPI: at least one tweet per day, regardless of the topic. So, besides working out, watching movies, and cooking, I spend most of my time doing only one thing: sitting in front of the computer, constantly browsing forums, news, and communities, searching for "what should I write about today?" Isn't that boring and tedious? At first, yes, but over time, it becomes quite interesting. It involves finding interesting and valuable clues from a vast amount of information, then following those clues to search for more data and summarizing it in your own words. This process forces you to learn, discovers more opportunities, and allows more people to get to know you. If you want to make self-media your long-term leverage or even your main profession, starting today, set yourself a KPI: post at least one tweet every day and stick to it for a year.