Wu learned that Ernesto Boado, an early core contributor to Aave and co-founder of BGD Labs, submitted an Aave governance proposal (ARFC) suggesting that AAVE token holders, through a legal entity controlled by the DAO, reclaim and uniformly manage Aave brand-related assets, including domain names (such as aave.com), social media accounts, naming rights, GitHub, and other key entry points and intellectual property.