I've seen a lot of discussion lately about how to become a KOL (Key Opinion Leader).
A KOL is an opinion leader.
First, you need to have opinions, or viewpoints, regardless of whether they're right or wrong.
In other words, you need to have ideas and creativity.
If your ideas and creativity resonate with people, you can build a following.
Second, consistency is key.
You need to consistently output your viewpoints.
Then you'll develop your own image.
Some people like to criticize others, some like to gossip, some like to analyze macroeconomics, some like to analyze stock charts—these are all expressions of viewpoints.
Then, should a KOL be themselves?
This is essential, because in the process of outputting your content, you naturally reveal who you are.
This is how you build a personal brand.
If you can't build a personal brand, you won't be memorable.
From another perspective, it means being useful to others. If you can't provide financial value, then provide emotional value.
The most influential KOL in the cryptocurrency world is Liangxi (@liangxihuigui). If you're interested in becoming a KOL, you can study how he expresses his views.
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