Activist: "Beef production uses an astonishing amount of water; thousands of liters of water are needed per kilogram of beef." Farmer: "That's rainwater." Activist: "What?" Farmer: "That figure includes all the rainwater that falls on the pastures. The cattle drink at the creek. It rains whether there are cattle on the pasture or not." Activist: "It's still a water consumption problem." Farmer: "Should I stop the rain from falling on my fields?" Activist: "Why not plant crops? It's more efficient." Farmer: "This is a 35-degree slope on a Welsh hill. Show me how the crops are growing." Activist: "Technology..." Farmer: "To make tractors climb hills?" Activist: "There must be a solution." Farmer: "Yes, it's called a cow." Activist: 😵‍💫😵‍💫🤐