Even the semi-monthly magazine *Banyue Tan* (a popular Chinese magazine) is doing live-streaming sales... From the vast majority of people despising live-streaming sales (one side resolutely refusing to buy, the other believing it lowered their value) to the current situation where most people accept it, it's only been about ten years.
Now, even serious media outlets are gradually starting to do live-streaming sales.
This reminds me of my early days in the cryptocurrency world—it was like a pyramid scheme leading to Bitcoin being listed on US stock ETFs.
All big opportunities are like this: ➤ High risk and much controversy in the early stages, but also the biggest rewards.
Physical stores ➤ Online stores ➤ Online stores evolving into live-streaming.
Some people only complain that new formats have taken away their opportunities, while others constantly adapt to the times and seize opportunities—that's the difference between people.