泡泡玛特的决策者估计后悔了! 他真的不该把 Labubu 的月产量从 1000 万一下子提到 5000 万,这步棋走得太急了。 本来想着多生产多赚钱,结果直接把 IP 的稀缺性给搞没了, 估计他自己都没料到这个后果。 其实产量翻一倍到 2000 万就够了, 既能让大家排队一小时买到, 保持稀缺感和期待值,又能满足购物需求。 流水线批量造的东西,哪还有什么稀缺性,没多久肯定会烂大街。 说到底还是缺乏战略定力,一门心思赚快钱, 这也是现在很多新兴企业的通病。$SOL {future}(SOLUSDT)
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