Stop pursuing these misguided methods; in the future, only 3 types of KOLs will make big money: ▰ Super Salesperson: Direct sales calls, driving volume, and genuine, hard-hitting tactics ▰ Super Brand Promoter: Segmentation, storytelling, and persuasive appeal ▰ Super Emotional Provider: Companionship, support, and connecting with the public These correspond to transactional, narrative, and emotional value, respectively. Have you gone astray?