I heard a very clear point in a podcast: Why are so many crisis PR incidents caused by bosses? Jia Guolong is a prime example. Because PR is about public relations, the most important thing is empathy—the ability to sense the public and community sentiment. If a boss is authoritarian and often at the center of power, he doesn't need to empathize with others. Instead, it's often his employees who empathize with him and cater to him. Ultimately, every step he takes in PR amplifies the crisis. There's a consensus within PR firms that "70% of crises are self-inflicted," meaning that corporate PR departments are often not putting out fires, but repairing those started by the bosses themselves. Because what the public can't tolerate most is not the mistakes themselves, but the lack of human response—no apology, no understanding, no empathy.