Whether a business is good or not depends on whether users are willing to pay a higher premium.
From this perspective, I think Yu Minhong has done a great job. From the early days of New Oriental, to Oriental Selection, and later, New Oriental Culture and Tourism, all his businesses share one common trait: people are willing to pay a premium.
Whether it's overseas study training, live streaming sales, or today's cultural tourism and hospitality industries, these are all business models where users are willing to pay a premium.
If users are more willing to pay a higher premium for their products, is there a corresponding willingness for investors to pay a higher premium for their stock? Is this premium reflected in a higher PE?