🇭🇰Digital Platform Promotions Must Comply with Standards The Hong Kong Securities and Futures Commission (SFC) plans to issue guidance to licensed corporations clarifying the standards they should adhere to when engaging financial influencers (KOLs) and using digital platforms for promotional purposes. The SFC is currently conducting informal oral consultations with the industry. The SFC is considering tightening compliance requirements for licensed institutions engaging financial influencers (KOLs). These include requiring brokerages to conduct due diligence on influencers, assess their background, credibility, and experience, and continuously monitor their activities to ensure accurate and non-misleading content. Measures will also be implemented to identify potential market manipulation.