@kava Growth and Retention: Breaking Down TVL and Opening Up User Paths When it comes to growth, first break down the "visible numbers" Stablecoin volume represents available purchasing power TVL should be broken down into Bridged/Native, with both external and local deposits growing together DEX trading is the heartbeat of activity Net inflow is like the footfall meter at the entrance; a consistently positive figure is more reliable What's more important is the "path" Just seeing who's coming isn't meaningful; it's about how far they've come. The transition from "connection" to "exchange," and from "exchange" to "deposit/withdrawal" The transition from "deposit" to the closed loop of "collateralization-borrowing-repayment" Each step can be developed into a step funnel. Optimizing each by 5% will significantly improve the overall performance. The usage of campaigns also needs to be refined. Instead of offering higher APRs, add micro-rewards for key closed-loop actions. For example, "10% back on first repayment" "Transaction Fees" and "Withdraw Authorization and Receive a Small Badge" These granular incentives will gradually train users to manage their positions and revoke permissions. In the long run, these users are more valuable than those who "grab once and leave." I'll provide the growth team with a weekly report template. Four major metrics (stablecoins, TVL split, DEX, net inflow) Three-stage conversion (connect → exchange → deposit and withdrawal → borrow and repay) Two security metrics (authorization withdrawal success rate and percentage of failed transactions) One anomaly dashboard (p95 latency and failure rate on extreme/news days) Use it to align on "what we're actually improving," rather than just piling on activity. #KavaBNBChainSummer $KAVA {future}(KAVAUSDT)