Build in public abroad and founder IP in China are similar to entrepreneurship. 20 years ago, building consumer trust in brands might be done by giant billboards at airports, highways, and bus stops. There is no need for slogans, as long as users continue to see your brand name and design, you can strengthen trust. Today, consumers are much more difficult to build trust in brands. It is useless to simply spend money to buy them all. No matter the size of the company, telling their own stories with the founder's own image and reflecting "sincerity" is the best way to build trust. So whether it is a startup or a large company, it will build in public and founder IP to some extent