Base intends to promote a new MEME coin “Junk Coin” narrative, and they call him content tokens. Of course, behind this may be some kind of vision of Base's future monetization model of on-chain culture and content creation. In theory, a tweet, an image, an article and other content will be directly tokenized. Make it a unique, ownable, tradable digital asset It sounds like it can provide creators with a more direct way of profit and give content a new dimension of value. Base core character Jesse Pollak defines it as a “one-time, tokenized expression of the media” There is no roadmap, no suggestion of sustained value, trying to distinguish it from traditional meme coins that often accompany future commitments. He hopes to see it as a kind of on-chain native "content" rather than a financial product. The above is covered by Base, and the following is the reality: Base tries to define it as a “non-financial product,” but this simply doesn’t hold up in practice. As long as a token can be easily minted, sent, and traded on a liquidity-enabled platform (Zora), it will be regarded as a financial (MEME) asset in the market, and its price fluctuations and trading behavior will completely follow the logic of financial speculation. In the absence of clear usage scenarios and value support, this token is likely to become a pure target of hype. But the problem is that Base has already started this Solana has pumpfun, so Base needs to create a similar but not completely copying model (Zora). Some cautious MEME gold diggers attribute Zora's failure to environmental issues. Once the market returns, the more novel Zora will see a 2024 pump craze. So the ironic thing happened. Amid the opposition, Zora began to recover, attracting a new wave of speculators, hoping to seize the next wave of fluctuations. The gamblers on the chain will never disappear.