The Essence of Live Streaming Coins
Everything is about attention, so can attention become the Nasdaq?
This statement may be the underlying logic behind Pump's live streaming efforts. If it were merely a meme launchpad, this path would no longer work.
Pump has relaunched live streaming, hoping not only to expand attention but also to consolidate that traffic, creating a TikTok version of the Nasdaq.
However, Web3 lacks the talent, money, and creativity of Web2, which is a true super-source of traffic.
Traditional live streaming is nothing more than tips and advertising, and individuals still rely on traffic monetization. The capitalized portion is still captured by platforms and guilds.
The greatest significance of live streaming coins lies in: equal rights in terms of capitalization. Personality becomes an asset, brands can go public, and influence is a pricing mechanism. This undoubtedly unleashes the creative value of streamers.
However, the success of live streaming coins still faces three constraints.
First, guild membership is a must, not an option. After the IPO, the operation of the capital market still relies on the guild. Whether it's MM, launch design, token offerings, or trading depth, these specialized skills are neither readily available nor easily acquired by most streamers. Otherwise, once the bottom-line token offerings are taken away, the platform is essentially ruined.
Secondly, the asset anchoring the token is the streamer's personal brand. Its value is anchored by its IP, popularity, and performance. Therefore, the operational strategy shouldn't be about streamers selling tokens, but rather finding ways to amplify the emotional value they create for the audience.
Finally, in terms of the flywheel effect, all streamers are doing is attracting the Web2 community to become IPO shareholders. The token's purpose is to spread influence and ultimately achieve growth.
Let streamers do their thing, and developers do their thing, collaborating for mutual benefit and building a community of shared interests. From this perspective, Pump Live is actually redistributing capital. It's not simply about attracting more people to trade tokens, but about empowering influencers to have their own capital sovereignty.
Compared with Web2 platforms that are responsible for traffic distribution and anchors are only content providers, in Pump live streaming, each anchor is a small platform. The platform does not own the anchor, but is owned and defined by the anchor.