Do you know why these KOLs are shamelessly chasing traffic these days? Because most agencies use easily manipulated metrics to quantify KOLs. They don't look at content, only traffic. They don't look at professional skills, only follower count. They don't look at article quality, only word count. They don't look at intellectual depth, only the level of absurdity. The former can't be faked, the latter can be faked. Traffic can be inflated, they can't tell. Followers can be inflated, they can't tell. The articles are all AI-generated, and they applaud it. They post all sorts of stupid articles on Xiaohongshu every day, and they think, wow, traffic is so good!