High-energy, mystical wallpapers—they're actually selling all sorts of anxieties related to emotions, exams, and civil service exams. 11,000 orders in two months, a GMV of over 180,000 RMB. The cost alone makes me want to curse. Xiaohongshu's average order value is definitely much higher than Xianyu, Pinduoduo, and Taobao, and the refund rate is also much lower.
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