He Yi: The Prerequisite for Web3 Success is Creating Products Users Truly Need and Are Willing to Pay For On December 3rd, Binance co-founder He Yi stated at the 2025 Binance Blockchain Week in Dubai that the first step for cryptocurrencies must be to transform finance, not to fight it. Whether in traditional finance or Web3, success ultimately depends on creating products users truly need and are willing to pay for. Just as the internet reshaped the media industry, she stated that she has firmly believed since 2013 that cryptocurrencies are steadily changing the financial system. Source: