Looking at the current Web3 content on Xiaohongshu, it feels like a lot of it is just dating posts. The recent news of "OKX being banned on Xiaohongshu" has been making headlines—don't treat this as news, treat it as common sense. Xiaohongshu bans accounts not because of "targeting" them, but because of "rules." Are you OKX? Banned. Are you Binance? Banned. Do you have "harmless blockchain-related" content? You might also be banned. In other words: As long as you're related to crypto, and the content is even slightly exaggerated and involves buying and selling, you'll be banned. It's not about who it is, it's about policy. If OKX's actions were truly "appeasing the platform," it wouldn't have been banned. Being banned actually shows: It didn't use gray-area tactics. It didn't use low-brow marketing. It didn't rely on gray-area KOLs for traffic. It didn't play on the "edge." To put it more directly: Those who want to work on Xiaohongshu later should give up.