Previous memes were often imbued with social and cultural sentiment. A good meme took a long time to develop and was hard to come by. Today's memes, however, are rooted in their own context and can ferment quickly within the community, reflecting the needs of all parties involved. Previous memes were covered with a cloth, but now they are clothless. In the past, travel was slow; now, we rush. There's no right or wrong; only phenomena.