Decoding "Social Posts as an Asset Class" and Some Discussions About Content Coins People are constantly searching for signals and information that reveal asymmetries in order to generate alpha. Thus, social posts that help reveal the value of an asset (perhaps a serious piece of content from @bidclubio or a meme implying an endorsement of an asset by a prominent figure) should likely be put on-chain and even converted into tradable assets, as the information contained in the post has the potential to generate incremental financial returns. In other words, the risk-reward ratio for this type of information is higher for people, as they are willing to incur the cost of interacting with it on-chain (and potentially be compensated for investing money in early likes). People are less likely to speculate on information that doesn't directly impact the financial value of an asset, regardless of the asset type. This is what we mean by "only valuable information should be put on-chain, even minted as a token." Not all content should be put on-chain—it would simply take up valuable block space, even though we know the cost will continue to decrease. Some information simply doesn't need to be recorded on a global, public ledger. Good trends.