Many people don't understand why marketing accounts would choose such an inexpensive car like the BMW 3 Series. In fact, in the eyes of most ordinary people, BMW is synonymous with luxury cars. Even if most people work hard, they still can't afford a car. Essentially, it's a precise filter, quickly identifying the target audience. When I graduated from college, the first car I wanted to buy was also a BMW 3 Series. The BMW 3 Series is a luxury car that anyone can afford with a little effort and opportunity.