经营CEO的个人品牌IP早已经不是新鲜事,2016年我就开始辅助founder做了社媒矩阵账号的运营了。我硕士的论文恰好就是brand image impact customer trust in cryptocurrency.强烈建议CEO和品牌团队leader都读读谷歌学术上的文献:how ceo brand impact customer trust?加密货币这样的风险投机行业,客户信任最重要。
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