Introduction

With the recovery of the cryptocurrency market and the in-depth integration of Web3 technology, the entertainment industry is ushering in a decentralized revolution. Recently, in an online live broadcast co-organized with the pan-entertainment platform Twinkle, senior practitioner YiYi, BSPN founder Mao Xiaojiu and twinkle kiki conducted in-depth discussions on "Web3 Entertainment and Personal Influence Growth". This article organizes the core views of the guests and reveals how short drama forms have become a powerful tool for personal brand building in the Web3 era, as well as the strategic layout of the Twinkle platform in promoting industry innovation.  

1. From tradition to encryption: Guests’ stories and darkest moments

1. YiYi: The transformation from a major Web2 manufacturer to a crypto entrepreneur

When YiYi recalled her opportunity to transform from a major Web2 manufacturer to the Web3 field, she admitted that it was the customer's recommendation that she had exposed her to the encryption project. She found that the flat management of Web3 and the creation process of "from 0 to 1" are very attractive: "In traditional large factories, you are just a screw; in the crypto industry, you must be the coordinator and participate in every link of the project."

However, an operational mistake in the early stages of entering the circle still vividly remembered it. She once mistakenly transferred the company's funds to the black hole address because she was not familiar with cross-chain technology. "This lesson made me realize that in the Web3 field, every step of operation requires rigorous technical understanding."

2. Xiaojiu: From investing to deepening the industry

Xiaojiu shared his early experience of trapping in the traditional financial field. In 2016, she invested all her savings in a project and eventually lost all her money. This darkest moment prompted her to turn to systematic learning and thus exposed to blockchain technology. "I am fascinated by the transparency and technical logic of the crypto industry. It is not only an investment, but also an innovation that reshapes trust."

After entering the crypto game track, Xiaojiu's team tried to host e-sports events for multiple chain game projects, but suffered repeated setbacks due to industry fluctuations and project funding chain breaks. "We have to transform from a service provider to an ecological co-builder to help the project party optimize models and connect with resources. This experience has made me deeply appreciate the resilience and potential of the crypto industry."

2. Short drama + Web3: The potential for breaking the circle of entertainment narrative

1. The natural fit between short drama and encryption circle  

Kiki, the head of Twinkle platform, pointed out that the "short, flat and fast" characteristics of short dramas are highly adapted to the encryption industry: "Web3 users pursue immediate feedback, and the strong rhythm and high resonance of short dramas are perfectly matched with the instant incentive of on-chain tasks." She took the platform's popular short drama "Black Amber of Coin Sea Reef" as an example, and the drama incorporates concepts such as multi-signment wallets and DEX liquidity, and popularizes the technical logic through character conflicts.  

Xiaojiu further analyzed that the underlying logic of short dramas is similar to crypto contract trading: "Boths use the instant sense of human nature. Users quickly immerse the plot through short dramas, just as traders pursue short-term returns through high leverage."

3. Twinkle platform strategy: empowering KOLs and content creation

1. Role customization: Amplify personal IP characteristics

Twinkle's core strategy is to tailor the role for KOLs. Kiki explained: "We analyze the label and expression style of KOLs, and design roles that are close to their real character. For example, a poisonous KOL can play the role of an 'on-chain inspector', and traders can interpret the plot of the 'contract battlefield'." The platform lowers the shooting threshold through a professional team, provides script polishing, camera guidance and post-editing support, ensuring that KOLs who are not from professional backgrounds can also perform naturally.  

2. Interactive ecology: From audience to co-constructors

Twinkle has built a two-way ecosystem of "content universe + participation network":

Plot branch voting: Users decide the fate of the character through on-chain voting, and different choices trigger multiple endings;

Task incentive system: NFT airdrops can be obtained by watching, forwarding or participating in community tasks;

UGC co-creation: open script submissions and character design, and high-quality content is included in the official IP universe.  

"Web3 content should not be produced only by the platform, but should allow users to become co-creators." Kiki revealed that a lightweight cooperation model will be launched in the future, allowing project parties to customize micro scripts, implant brands in the plot and link tasks on the chain.  

4. Industry Outlook: Women's Power and the Rise of Oriental Narrative  

1. The unique advantages of female practitioners

Xiaojiu and YiYi both mentioned the rise of women in the Web3 field. Xiaojiu recalled that there were very few women in the industry conference two years ago, and now there are more and more new faces;

YiYi emphasized that women need to continue to deepen their professional cognition: "Beauty is just the starting point, and true competitiveness comes from a deep understanding of technology, market and projects. When I entered the industry, I studied hundreds of white papers, which is the foundation for building influence." "Women have natural advantages in affinity, detail control and community operations. For example, HTX's 'Seven Golden Flowers' team won user trust with delicate services."

5. Future plan: Building a Web3 entertainment matrix

The platform launches triple cooperation path:

KOL co-creation: provide role customization, traffic support and commercialization sharing;

User submissions: open scripts, dialogues and IP derivative design;

Project party implantation: combine the plot development tasks on the chain to achieve the integration of product and effect.  

"We encourage everyone to participate, whether it is a professional team or a regular user. The future of Web3 Entertainment belongs to co-creators," Kiki concluded.  

Conclusion: Web3 Entertainment, a new leverage of personal influence  

When the bull market signal meets the short drama trend, Web3 Entertainment is reshaping the growth logic of personal influence. Through decentralized narrative, user co-creation and cross-border linkage, everyone can become the "protagonist" of the content universe. "Short dramas are not only tools to break the circle, but also bridges between Web2 and Web3. It makes the technology soft and makes the story resonate."

Live playback link: https://twitter.com/i/spaces/1OyKALvYoPNxb

Note: This article is based on live discussions and does not constitute investment advice. The market is risky, so be cautious in making decisions.