Introduction

Against the backdrop of the deep integration of Web3 technology and the entertainment industry, short dramas, as an emerging form of content, are becoming the focus of the industry with their high communication efficiency and strong user participation. Recently, the pan-entertainment platform Twinkle jointly held a theme live broadcast, inviting Hazel, the creative team of the short drama "Black Amber of the Coin Sea and Reef" and a senior practitioner in the Web3 field to have in-depth dialogue on "the content innovation and globalization opportunities of Web3 short dramas". This article organizes the core views of the guests and reveals how the Twinkle platform can leverage the Web3 entertainment ecosystem through short dramas and explore possible paths for Eastern narratives to lead the world. 

1. Web3 short drama: User co-creation and globalization breaking the deadlock

1. Decentralized narrative: From audience to co-creator

Kiki, head of Twinkle platform, pointed out that the biggest difference between Web3 short dramas and traditional content lies in the "refactoring of user identities." "In Web2, audiences are just consumers of content; while in Web3, they can be decision makers of screenwriters, investors and even characters' fate." She explained with the platform function as an example:

• 剧情分支投票：用户通过链上投票决定角色行动，不同选择触发不同结局；

• Mission incentive system: NFT airdrop or token rewards can be obtained when watching episodes, forwarding content, or participating in community tasks;

• IP co-creation mechanism: Users can submit script ideas, and high-quality content will be included in the official universe expansion plan. 

"We are building a 'content economy' to make every interactive behavior produce value." Kiki revealed that in the future, the platform will open the linkage function of "plot unlock + e-commerce behavior", such as users can exchange for the same NFT in the play after completing tasks, and even affect the character's image design in derivative products. 

2. Globalized payment and cross-cultural communication

Regarding the internationalization potential of Web3 short dramas, Hazel proposed three major breakthrough points:

Payment without borders: cryptocurrency payment lowers the support threshold for cross-border users;

Multilingual adaptation: Automatically generate multi-subtitle versions through smart contracts, covering audiences such as English and Korean;

Cross-regional cooperation: Invite global creators to jointly develop plots, such as combining Southeast Asian folklore with DeFi mechanisms. 

"Oriental culture has unique narrative advantages in the Web3 field." Hazel gave an example, saying that the platform plans to launch a short drama with the theme of "traveling to the early stage of Bitcoin's birth". The protagonist realizes a wealth leap by predicting historical nodes. "This kind of counterattack can not only resonate with Chinese people, but also attract Western audiences' interest in Eastern narrative." 

3. Twinkle platform strategy: content ecology and professional production

1. Benchmarking the intermediate path between Netflix and TikTok

Faced with the question of "more inclined toward the Netflix-style boutique route or TikTok-style fragmented communication", Kiki said Twinkle chose to "integrate the two":

Content quality: Follow Netflix's IP universe construction method, and use "Black Amber" as the main line to expand extra dramas, community tasks and character derivative stories;

Communication logic: Drawing on TikTok's "short, flat and fast" rhythm, compress the duration of a single episode to 5-7 minutes, and add "imitable interactive easter eggs" (such as character gestures and line memes) to enhance users' willingness to spontaneously communicate. 

She specifically mentioned that the platform has formed a professional film and television team, and the director has participated in variety shows such as "Actors Please Take Place" and "Annual Comedy Competition", and is good at using film-level lens language to strengthen emotional tension. "A scene in the play where the protagonist found betrayed" was followed by a subjective perspective. The camera schedule from doubt to counterattack is comparable to a micro-film."

2. Technology integration: From abstract concepts to immersive experience

How to transform complex Web3 technology into popular plots? Kiki shared the team's creative methodology:

Event carrying technology: For example, using the plot of "character funds were maliciously withdrawn" to describe DEX liquidity risks;

Mechanism-driven plot: Multi-sign wallet is designed as "three people can only open the treasure by holding the key together", allowing the audience to intuitively understand the technical logic;

Adaptation of the hot meme on the chain: Real events such as FTX collapse and 312 plunge are dismantled into character conflicts, increasing the sense of plot substitution. 

"We don't want to do blunt technical popularization, but let the audience naturally perceive the rules of the Web3 world through the choice of characters." She revealed that the platform plans to develop the "On-Chapter Holmes" series of short dramas, where the protagonist solves puzzles by tracking address capital flow, subtly popularizing the transparency of blockchain. 

4. Future Outlook: Educational Entertainment and Creator Economy

1. Short dramas serve as the entrance to Web3 education

Hazel believes that short dramas are the best carrier to lower the threshold for Web3 cognition. "Young users are more likely to accept the 'learning while watching' model, just like learning history through online dramas." He suggested that the platform launch the "education and entertainment" section, integrating concepts such as smart contracts and DAO governance into campus-themed plots, and even cooperate with universities to offer the "Watch dramas and earn credits" course. 

2. Creator incentives and community construction

Twinkle is building a "PGC+UGC" content ecosystem:

Professional team: Join TVB veteran actors, Taiwanese drama idol starring and Web3 KOLs to ensure content quality;

Co-creation by users: open up script submission, character design voting and other functions, and high-quality contributors can share the benefits of IP commercialization;

Project parties linkage: Support brand customization dramas, such as implanting DApp products in the plot, and guiding user experience through on-chain tasks. 

"What we ultimately want to achieve is 'content is the entrance'." Kiki concluded that Twinkle's ambition is not only to short drama platforms, but to become a hub of the Web3 pan-entertainment economy, connecting creators, users and business ecology. 

Conclusion: Can Eastern Narrative define a new paradigm for Web3 entertainment? 

At the moment when Web3 reconstructs the rules of the entertainment industry, short dramas may just be a starting point. As technology and content are deeply bound and users change from bystanders to co-constructors, an entertainment revolution initiated by the East is quietly brewing. Every day of Web3 is full of new legends, and our mission is to make these legends a wonderful story that everyone can participate in. 

Live playback link:https://twitter.com/i/spaces/1DXGyqLOMNbGM

Note: This article is based on live discussions and does not constitute investment advice. The market is risky, so be cautious in making decisions.