POPOLOGY® Network, a Web3-based platform, is challenging the dominance of centralized media giants like Google and Facebook by redistributing power and revenue. Its core, the POPsphere™ metasearch engine, allows creators to curate and repackage internet video into on-chain broadcasts called POPcast® and PEERstreams™. The model ensures 50% of ad revenue goes to creators and viewers, with smart contracts managing distribution and on-chain records ensuring transparency, aiming to rebuild digital media on ownership and shared economic benefits.