FeaturesTaiko and K11 Art Foundation jointly launched the Moon Party event to promote the integration of RWA and art.
According to Bijie.com, Seoul, South Korea, September 9th—Last week, Taiko, the first Ethereum-based Rollup scaling solution, partnered with the K11 Art Foundation for a unique collaboration at the exclusive Moon Party at the Grand Hyatt Seoul. The event showcased how blockchain technology can empower high-value physical assets (RWAs) within the luxury cultural landscape.
The invitation-only event brought together over 800 creative industry leaders and over 200 high-profile guests. Celebrities such as Korean actors Lee Min-ho and Park Bo-gum, renowned DJ Peggy Gou, and BTS member Park Jimin attended.
The event also welcomed luxury brand partners to witness the premiere of the installation work "Upward to the Moon" by Chinese contemporary artist Huang Yulong.
At the event, Taiko offered limited-edition physical collectibles valued at over $10,000 as prizes, including a limited-edition OFF-WHITE x Rimowa suitcase, a Tom Sachs NASA J. Chair custom-engraved for Moon Party, a bottle of Don Julio Ultima Reserve wine, and a Hypebeast-exclusive sweatshirt.
Taiko Chief Commercial Officer Ben Wan said, "This event demonstrates that RWA is poised to enter the mainstream luxury market. When blockchain technology can be seamlessly integrated with cultural experiences, top celebrities, and luxury brands, we foresee an even more premium future for this technology."
This collaboration, bringing together renowned global luxury brands, further solidifies Taiko's position as a leader in bringing the value of RWA to the blockchain. It also signals that blockchain is expanding beyond simple financial applications to encompass broader areas such as culture, art, and luxury lifestyle.