Snapchat introduces "Imagine Lens," its first open-prompt AI image generator for Snapchat+ Platinum and Lens+ subscribers, enabling users to create, edit, and share custom AI-generated images via text prompts. The feature supports both user-input and pre-loaded prompts, with subscriptions priced at $15.99 and $8.99 monthly. Built using a mix of in-house and industry AI models, it highlights Snap's ongoing investment in AI and AR innovation.