According to the news from Bijie.com, ip.world, the first IP-driven token launch platform in the Story ecosystem, announced the official launch of V 2 and launched the first programmable Meme asset Evil Larry, with a current market value of US$13.4 million. ip.world has built-in IP authorization and community governance mechanisms, supports users to issue meme tokens based on creative IP and community IP, and realizes the heat evaluation, content aggregation, opinion publishing, trading and cross-chain transfer of programmable Meme assets through Virality Score, IP Feeds, Takes, incentive system and cross-chain migrator. The platform aims to promote the evolution of the Memecoin model to an authorized, traceable and tradable on-chain IP asset mechanism, bringing a bottom-up monetization path for Internet native content.